Insights
What we learn from
doing the work.
Practical notes on product, GTM, sales, revenue operations, and Customer Success.
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Sales Systems
Your Sales Team Is Busy. That Does Not Mean You Have a Sales System.
Activity can hide structural problems. A working sales system needs clear targeting, follow-up rules, ownership, pipeline discipline, and measurable outcomes.
5 min read
Product & Market
Before You Fix Sales, Check Whether You Are Selling the Right Problem.
More outreach will not fix weak positioning. Sometimes the real problem is the market, the buyer, or the problem the product is trying to solve.
5 min read
Early Growth
The First 100 Customers Need a Different Sales System.
Early sales depend on learning. The process that wins the first customers is often different from the system needed to scale beyond them.
6 min read
From Thinking to Execution
Growth problems are easier to solve when the real problem is clear.
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